Resources for Compelling Communications
When you think about it, communication is a very complex process. Actually we would be amazed at the whole process if we understood it better. And also be able to steer it more towards what we seek to achieve.
What do we want when we communicate? Do we want to inform? Do we want to create a call for action or build consensus towards a direction. Communication is the sharp end of the stick as far as leadership is concerned. After all, of what use are brilliant strategic plans, grand ideas, nobility of intention and ideals if there is no way to spread it among the subordinates or peers? Of what good is the ‘next best thing to sliced bread’ if the inventor cannot muster financial support? Of what use is a concept that doesn’t get out of the drawing board because the naysayers advocate better?
At a fundamental level communication is a multi-part process.
Our neurons communicate with each other in electrical impulses, which are translated through a complex engine of muscles consisting of our brain which processes the software of metaphors and converts our abstract thoughts into words in languages using the mouth and tongue. Languages themselves are a very complicated mix of words with their rules of arrangement on top of which there is a layer of enunciation and voice modulation.
These words travel through medium of air, ether, phone lines, copper cables etc. and reach the recipient. The recipient is also processing other signals simultaneously.
For instance there is a big difference between the experiences of listening to a rock star on a music system or live at a concert because there are several streams of ambient communications coming through in the latter. The noise of other fans singing along, the occasional yelp or whistle which raises cheers of appreciation. How does the audience know when to clap in unison? How do they sway in synchronization to a beat?
The words then fall into the brain of the listener along with other visual signals like body language. And there they form into metaphors and are arranged into thoughts and ideas. The recipients own metaphors are added to the inbound words and this also is a complex process. To see this ‘cocktail’ at work write these three words on a sheet of paper.
“Berg”, “Fall”. “The Rocks”.
Go ahead - do it.
Now what is the connection between these three? Is there a connection at all?
While many of us may struggle with finding a connect - adding just one more word in front of one of the three words will snap them together – but only for some of us. I can even predict with some approximation which people will get it and who won’t. But we will get to that magic in a while.
So try your best and then click here. But really try working on it for a bit.